What is Face Serum?

face serum
In the arsenal of face care products available today, there is the elusive face serum – a watery substance that isn’t thick enough to be a moisturizer but too thick to be an essence. What is the purpose of serum? What does it do? And is it necessary as another step to add to our face care regimes?

The truth is, face serum is not only important but quite remarkable, depending on the brand and ingredients.

What does Face Serum do?

Face serum is a water-based concentrate of active skincare ingredients. Face serum is a substance that is thinner than conventional moisturizers; as the molecules that make up the serum are smaller, it is capable of penetrating the skin more deeply. Thus, this capability allows serums to deliver their power packed ingredients into the skin to target various issues, such as aging or sagging, more efficiently.

Because serums are water-based and contain specific ingredients that are designed to target skin conditions, such as aging or dullness, they are extremely effective to remedy issues that start deeper in the skin’s layers. Some of the common active ingredients that you will see in serum include:

  • Hyaluronic Acid: A water-absorbing molecule that can retain more than 10x its volume in moisture; thus it acts as a plumper and fills out the skin, and creates a cushion to help plump the appearance of aging skin.
  • Retinol: This is a powerhouse ingredient, capable of regenerating old skin cells, sloughing away dullness, and boosting the anti-aging devices, such as collagen and elastin production, in our skin. It’s recommended to look for retinol-containing serums that are in opaque packages, as this ingredient is light-sensitive. Also, apply at night, followed by moisturizer, to reap the most benefits.
  • Antioxidants: Not just a buzz word that is reserved for foods, antioxidants such as Green Tea, Vit. C, Pomegranate are all powerful ingredients to look for in serums. They play a vital role in eliminating free radicals, which seek out our cells and destroy their anti-aging capabilities. Further, look for the serum that has a combination of these antioxidants, as they pack a more powerful punch when used in groups. Finally, if you’re using a substance with Vitamin C in it, make sure to add sunscreen to your regime, as Vitamin C can make your skin photosensitive.

These are the three top ingredients that are powerful in an anti-aging serum, but be sure to speak to your skincare specialist about the best skin care products for your skin. It’s also important to remember that serum is not a moisturizer – and although people with oilier skin or those who don’t enjoy a thick moisturizer might prefer the light texture of a serum alone – it really should be paired with a complimentary face cream.

How to use Face Serum

Begin your regime by cleansing your face with a gentle face cleanser and then apply toner if needed. Your next step is to use the serum, followed by a moisturizer. Be aware of ingredients that can make your skin sensitive to sun or light, and ensure to read the packaging so that you are using your serum at the right time of day. Overall, these little bottles of fluid pack a powerful punch of amazing skincare benefits, and should be a part of everyone’s skincare regime. If you have any other questions about serums, be sure to speak to your aesthetic skin care specialist.


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